It goes without saying that TikTok has taken the world by storm. It has gotten a lot of attention. With its unique platform, which offers a drastically different audience than other types of more traditional social media, this app has created a sensation in the social media and marketing sectors since its official launch in 2016. Users sense a distinct community, and the connections people build through sample content are powerful.
TikTok has redefined “going viral,” and there are numerous reasons why you should have it in your advertising arsenal to sustain brand recognition. TikTok does offer advertising, and video adverts ranging from 5 to 60 seconds are available in each user’s “For You” stream. Ignoring it as a “trendy” platform will result in the loss of key leads and business. We’ve had a lot of success making TikTok work for our clients here at Scayver Graphix, and there’s a lot of room for greater success with the platform. Continue reading to discover 5 reasons why you should not disregard TikTok advertising initiatives.
TikTok is the most rapidly developing advertising platform.
While other social media networks are unquestionably safe bets for advertising, TikTok has seen significant growth in recent years. As of late 2021, about half of TikTok users were under the age of 24, with women accounting for nearly a quarter of those who used the app on a regular basis. According to Hootsuite, the 25-34 age group accounts for slightly more than 30%, 35-44 for over 13%, and 45+ for 9.1%. With over 100 million users in the United States (and counting), even the smaller demographics (those over 45 years old) number in the millions.
So, what does this mean for your company? It equates to a large number of people with diverse backgrounds, interests, and spending power. Many other businesses, including those in fashion, jewelry, food and beverage, and other direct to consumer brands, are already using TikTok as an advertising medium. Reaching your target audience has never been easier, thanks to the millions of people that use the app on a regular (and even hourly) basis.
TikTok’s daily user base is growing.
As one of the fastest-growing channels, the app attracts a diverse range of users on a regular basis. TikTok appeals to practically everyone at every stage of life, from teenagers to elderly.
TikTok marketing is also being used by a younger category of “experts” such as doctors, lawyers, and financial professionals to share important content. These professionals amass a devoted following by providing content that their readers desire to see. Similarly, if your company can create content that TikTok viewers want to see, individuals with high purchasing power will want to follow your company’s journey and convert!
TikTok has low advertising expenditures.
Looking for a low-cost type of advertising with a high return on investment? TikTok is the app for this. And the cost of impressions is quite low – TikTok advertisements start at just $5 per CPM. It’s a bargain when compared to Facebook (where the average cost is over $15) and Google (where the average cost is around $3).
You may start with TikTok ads for as little as $20 per day at the ad group level, so you don’t need a large budget to get started. What’s more, the best thing is? It’s easy to get started, and many of your potential clients already use TikTok on a daily basis. Impressions and, eventually, conversions will be well worth the work with properly-placed advertising and outstanding content from your thriving business!
TikTok’s AI is intelligent and efficient.
Have you ever seen a video or seen an advertisement on a social media platform and wondered how it got there? Thank you to the algorithm. With all of the data collected on all of us from our internet usage and daily lives, we are offered advertising and material that the algorithm believes is relevant to us. And the TikTok algorithm is particularly astute. Working similarly to the Facebook algorithm, it gets wiser with each new impression, tailoring our advertising to what we judge to be interesting material based on our impressions.
TikTok’s clever algorithm can learn everything about your potential consumers and what they’re interested in, such as what type of pet they have, what kind of apparel they want, or what brand of shoes they prefer. TikTok appears to know everything about its users, even tracking things like watch time to draw conclusions about who is watching their material. It connects your company’s carefully chosen content to TikTok viewers who have previously engaged with comparable material, perhaps resulting in a conversion.
TikTok has the highest user engagement.
If you’ve ever spent time on TikTok and gotten caught in for a lengthy amount of time, or if you’ve heard someone talk about their experience, you’ll know TikTok is one of the most engaging social media apps available today when compared to other social networks. TikTok’s popularity has skyrocketed in recent years, thanks to the rise of influencer marketing and hashtag challenges. When looking at all social networks in terms of engagement, TikTok is now only competing with YouTube, with numbers as high as 45+ minutes on average for each TikTok member.
YouTube comes the closest, with an average of 40 minutes per user. The main difference between YouTube and TikTok is the average length of material – everything on TikTok is under 60 seconds. The average for YouTube is far higher, thus the fact that TikTok users are so engaged with the app implies it’s a medium your company should be leveraging on a daily basis (if it isn’t already).
Final Thoughts on TikTok Advertising
Do you want to boost your TikTok marketing? Make an appointment with Scayver Graphix for a free consultation now. Our social media experts would be delighted to assist you in achieving your e-commerce objectives!