Image optimization is about compressing the size of images as much as possible while maintaining their initial quality and look. Why you might ask, do you need to optimize your website images? Image optimization is one of the core website …
How to Create a Conversion-Driven Image SEO Strategy in 2020 and Beyond
Both Google and Bing search engine result pages are becoming more visual. There are image snapshots, video thumbnails, image search results showing up all around search results. Consequently, creating high-quality images is quickly turning into one of the marketing priorities …
Have you ever wondered how Google works?
If you’re anything like us, you’ve probably pondered how Google works – and why it matters in the running of your online business to understand this stuff? It’s tricky, as it’s based on a complex algorithm that considers many differing factors – …
The Art of Converting Customers from Free to Paid and from Paid to Upgrade
any SaaS providers offer either free or low-cost basic versions of their software. While a SaaS provider will appreciate every user, fact is, it’s best for the company to maximize the number of users on higher-priced plans. Doing so will …
The Number One Reason Why Your Leads Aren’t Converting
Alex, the hypothetical CEO of a hypothetical company, spent a whole year developing the concept of his startup and another year fundraising and putting the right team together. Another year was spent actually implementing the ideas. The developers spent night …
Complete Guide to Google’s PPC Advertising
It’s already been decades since advertising has become trackable and targetable due to digital tools. You can see every visit, every click, you can track conversion funnels and build heatmaps with mouse movements. One of the most popular online ad …
15 Tips to Speed Up Your WordPress Site
Are you looking to speed up your WordPress website? You’re not alone. Given that webpage load time is an important factor that impacts everything from SEO and Google rankings to overall user experience and traffic, it’s every responsible website owner’s …
