Do you want to know what the top characteristics of the best image optimizer are? Learn about the top 5 secret weapons and the advantages of using an image optimizer.
Image optimization is the process of reducing the size of photos while retaining their original quality and appearance.
Why, you might wonder, do you need to optimize the photos on your website?
Image optimization is one of the most important aspects of website SEO, as well as a way to save space and significantly improve your website’s loading time.
High-resolution images are attractive, but they make your website “heavier,” lengthening the time it takes to load. Customers, on the other hand, do not want to be kept waiting. At the very least, no more than 2-3 seconds.
Every problem, of course, has a solution. There are numerous picture compressors and optimizers available to assist you in reducing image size without sacrificing quality. All you have to do now is choose the finest one for your website.
So, let’s talk about the most important characteristics to look for in a suitable picture compression program.
Here’s a rundown of the top five “weapons” of a decent image optimizer.
1. Maintains high visual quality
We want to optimize the photos so that we may rank higher on Google and reduce the time it takes for the website to load. But it doesn’t imply we’re willing to compromise on the website’s image quality.
The first thing that attracts the eye of a visitor to your website is usually an image. I’m not even talking about galleries, where the primary goal of the website is to display stunning, high-quality photographs.
High-resolution photos are also essential for business websites.
When a visitor views a webpage, half-blurred, low-quality images have a bad impact on the user’s opinion, regardless of how amazing, relevant, and properly written the content is. Users will strive to avoid low-quality photographs because they are an indication of unprofessionalism.
As a result, a decent picture optimizer should be able to minimize image size while preserving quality.
2. Supports different file types
Any image optimizer must be able to support a variety of file types.
Website owners select the primary image formats for their sites based on a set of criteria. In different contexts and situations, they might prefer.jpg,.png, gif, and so on.
When it comes to large product photographs, for example, gif pictures should never be used. While.jpg is preferred for e-commerce,.png is frequently used as a stand-in for both.jpg and.gif when both formats are unavailable or unsuitable.
The distinctions between the three basic image file formats can be found here.
Of course, you can look for a.jpg compressor first and then look for another optimization program later when you need to optimize, say, a.png.
But why is that? Isn’t it much preferable to discover a single program that can handle all of those compressions, one that can handle a variety of image types?
That’s why it’s critical for a competent image optimizer to support multiple file formats’ compressions.
3. Automatic optimization
As we all know, the twenty-first century is all about automating, well, everything.
Automatic optimization is no different; it is a crucial feature.
The option of scheduling periodic automated compression is referred to as automatic image optimization. You can, for example, schedule it to optimize photographs quarterly, daily, or hourly, or, even better, every time a new image is added to your media library.
This saves you a lot of time and work that you would have spent manually optimizing each image on your website. Because the procedure is no longer reliant on you remembering to click the button every time, automation ensures that the photographs are optimized.
4. Simplicity of use
There’s an old adage that says you should always take the difficult route to avoid encountering too many competitors. Who, on the other hand, does that?
Humans are primarily renowned for attempting to prevent difficulties. Especially when we’re talking about employing a compression tool rather than establishing a complete marketing plan for your company.
There’s no need to spend a lot of time and effort just improving your photographs. As a result, another important feature to consider is the image compressor’s ease of usage.
When we mention “simplicity of use,” we mean:
The ability to optimize photos with a single click.
The ability of the average user to find the functionality he or she seeks in just a few clicks.
That each feature has a logical name/button and accompanying usage instructions.
5. PDF optimization
Isn’t it true that websites aren’t simply about images? Another popular file that you may need to include in your website is PDF.
For example, rather of a load of text on a webpage, guides, user information sheets, and other information pieces are generally connected to the website as a compact.pdf file.
Because heavy.pdf files can degrade your website’s SEO and significantly increase its loading time, optimizing your.pdf files is just as vital as optimizing your photos. Isn’t that something we don’t want?
Another key “talent” to look for in a possible picture optimizer is the ability to optimize.pdf files. Do you really want to have to use a separate PDF compressor?