Each stage of the sales funnel has an effect on how people act. You must know them very well. If you know each step, you can use strategies to help more people move from one step to the next. This …
Blog or Online Magazine: Which One’s Yours?
So, you’ve decided to dive into digital publishing with a WordPress website. Are you going to start a publication or contribute to one? Or maybe you are in the industry already, and all you want is to find out whether …
How to Grow Your Tech Business When VCs Refuse to Invest in It
As a startup employee, I always wonder where my salary comes from and how our business grows before we start returning investments and growing on our own. That’s why I got thrilled when Arto, the co-founder of 10Web and Krisp, shared some details …
Did you know 94% of women actively engage with brands online?
Dive Insight: When it comes to social media marketing, knowing your target audience well is the best thing a brand can do to get the most out of their efforts. That means knowing when and where to post, and what …
Top 5 Secret Weapons of a Good Image Optimizer
Image optimization is about compressing the size of images as much as possible while maintaining their initial quality and look. Why you might ask, do you need to optimize your website images? Image optimization is one of the core website …
How to Create a Conversion-Driven Image SEO Strategy in 2020 and Beyond
Both Google and Bing search engine result pages are becoming more visual. There are image snapshots, video thumbnails, image search results showing up all around search results. Consequently, creating high-quality images is quickly turning into one of the marketing priorities …
The Art of Converting Customers from Free to Paid and from Paid to Upgrade
any SaaS providers offer either free or low-cost basic versions of their software. While a SaaS provider will appreciate every user, fact is, it’s best for the company to maximize the number of users on higher-priced plans. Doing so will …
The Number One Reason Why Your Leads Aren’t Converting
Alex, the hypothetical CEO of a hypothetical company, spent a whole year developing the concept of his startup and another year fundraising and putting the right team together. Another year was spent actually implementing the ideas. The developers spent night …
Complete Guide to Google’s PPC Advertising
It’s already been decades since advertising has become trackable and targetable due to digital tools. You can see every visit, every click, you can track conversion funnels and build heatmaps with mouse movements. One of the most popular online ad …
