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Blog or Online Magazine: Which One’s Yours?

Blog or Online Magazine: Which One’s Yours?

Alain March 6, 2020 Marketing Leave a Comment

So, you’ve decided to dive into digital publishing with a WordPress website. Are you going to start a publication or contribute to one? Or maybe you are in the industry already, and all you want is to find out whether …

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Blog or Online Magazine: Which One’s Yours? via @scayvergraphix
The Ultimate Guide to WordPress Content Management

The Ultimate Guide to WordPress Content Management

Alain March 6, 2020 Marketing Leave a Comment

A website is worth nothing without high-quality, SEO-optimized, well-organized content. So once you build a WordPress website, you should move to content management. If you know little or nothing about content management, this guide is right for you. Keep reading, and …

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The Ultimate Guide to WordPress Content Management via @scayvergraphix
How to Grow Your Tech Business When VCs Refuse to Invest in It

How to Grow Your Tech Business When VCs Refuse to Invest in It

Alain February 11, 2020 Marketing Leave a Comment

As a startup employee, I always wonder where my salary comes from and how our business grows before we start returning investments and growing on our own. That’s why I got thrilled when Arto, the co-founder of 10Web and Krisp, shared some details …

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How to Grow Your Tech Business When VCs Refuse to Invest in It via @scayvergraphix
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Did you know 94% of women actively engage with brands online?

Alain February 7, 2020 Marketing Leave a Comment

Influenster’s survey of more than 11,000 U.S. women found that 94% actively engage with brands online, 31% do so daily, and almost all of the respondents reported engaging with a brand on at least two social media platforms. The study, ZD Net reports, also …

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Top 5 Secret Weapons of a Good Image Optimizer

Top 5 Secret Weapons of a Good Image Optimizer

Alain January 31, 2020 Marketing, Search Engine Optimization Leave a Comment

Image optimization is about compressing the size of images as much as possible while maintaining their initial quality and look. Why you might ask, do you need to optimize your website images? Image optimization is one of the core website …

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Top 5 Secret Weapons of a Good Image Optimizer via @scayvergraphix
How to Create a Conversion-Driven Image SEO Strategy in 2020 and Beyond

How to Create a Conversion-Driven Image SEO Strategy in 2020 and Beyond

Alain January 29, 2020 Marketing, Search Engine Optimization

Both Google and Bing search engine result pages are becoming more visual. There are image snapshots, video thumbnails, image search results showing up all around search results.  Consequently, creating high-quality images is quickly turning into one of the marketing priorities …

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How to Create a Conversion-Driven Image SEO Strategy in 2020 and Beyond via @scayvergraphix
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The Art of Converting Customers from Free to Paid and from Paid to Upgrade

Alain January 29, 2020 Marketing Leave a Comment

any SaaS providers offer either free or low-cost basic versions of their software. While a SaaS provider will appreciate every user, fact is, it’s best for the company to maximize the number of users on higher-priced plans. Doing so will …

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The Number One Reason Why Your Leads Aren’t Converting

Alain January 29, 2020 Marketing, Search Engine Optimization Leave a Comment

Alex, the hypothetical CEO of a hypothetical company, spent a whole year developing the concept of his startup and another year fundraising and putting the right team together. Another year was spent actually implementing the ideas. The developers spent night …

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Complete Guide to Google’s PPC Advertising

Alain January 29, 2020 Marketing, Search Engine Optimization Leave a Comment

It’s already been decades since advertising has become trackable and targetable due to digital tools. You can see every visit, every click, you can track conversion funnels and build heatmaps with mouse movements. One of the most popular online ad …

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