Marketing designs are often evaluated based on how well they convert the potential audience into customers. The responsibility of a sale is one that of the marketing design. And marketing design makes impact sales, so making your system the ideal one is very important.
It takes only a few seconds to impress your client or potential customer, but the quality of your design can leave an active impression. Now, this impression can be good or bad, and we are aiming for the best appearance. We must impress our customers with this awesomeness to make them come back and learn more about our product or business.
Marketing Design, what does the term essentially mean?
We can have a word-by-word definition for Marketing design; however, we are keener to look into the useful strategies that will bring us results. After all, we are here not for the theory but the practical.
Your marketing strategy and design concepts need to be in perfect sync to reel in customers from different sources. Now, the bigger question, why is design important in marketing strategy? Well, a visual impact is much more effective than any other promotional content.
A picture will speak a thousand words. Now, as you know the importance of digital marketing design, let us dive fathoms into this topic via this article.
Despite all the emerging theories and practices of syncing design and marketing strategies, a handful of companies are still holding on to the traditional methods.
Here, we will introduce the term “brand guidelines.” Brand guidelines help to ease the communication between the marketing and design wing of your company. Your teams must exist in a co-operative environment. One group should precisely comprehend what the other is trying to say. Brand guidelines are going to be the high bandwidth communication channel here!
Brand guidelines essentially draw a virtual baseline, upon which the design team gets set to work.
If you firmly believe that “design” equals your logo, website, and the essential visual goodies, then you are wrong. Design is above and beyond the “basic” stuff in this information era.
What is the sole purpose of this “design” then? Well, for starters, it is the bridge that connects you to your customers and is a confidence booster too. You will be considered a novice if you believe that design is all about using stunning images and cool graphics. When it comes to design in marketing, there is more than what meets the eye.
Why the need for sync?
You have a great marketing team, they prepare a stunning pitch(according to you), and it fails terribly in the real world. Similarly, you have a great design team, and they too prepare a stunning design(again according to you), this time it will be the design team who will taste the bitter failure.
How about you collaborate between the two teams, then you have a healthy new “team” with individual characteristics that will “work” in the real world scenario.
The important 3 benefits of having a great marketing graphic design.
- Increased conversions:
Customers want your products to be served to them. If your design and pitch are way too complicated, your potential customer will not go the extra mile to decipher it and understand the value of the product.
However, a design combined with the pitch or a pitch visualized by design will put an instant interest in your potential customer. Once you have their attention, the rest of the marketing designs will reel them in.
To put this into perspective, let us look at a rather interesting comparison. Take a look at the image below.
The image signifies the importance of maintaining engagement with your audience the whole time. A rather blunt “continue” looks shady over the “continue to step 3,” which is more specific. Also, the microcopy ensures the customer that “things will not go wrong.”
A marketing team alone would give you the textual content, and a design team will provide you with the blunt continue button. The result will be the CTA button on the right. However, both teams working in sync will give you a CTA button, which looks like the one on the right.
- Building trust:
Customers are always skeptical about buying your product because they do not want to spend their hard-earned money on a product they think is worthless.
It is here that trust-building plays a lead role. Maybe, clarifying your policies about the product, like the return policy, will give them confidence and make them “try-out” your work.
Also, people are conscious of the detailing that go into the product description, which should be considered. However, your user’s manual’s wall poster will not help, so you need a marketing design that can speak to your audience every vital thing and gain their trust.
- What does the customer get?
When someone spends money on something, they expect their money’s worth or more. So, if you can communicate that “worth” to your customer, voila, you have made every viewer a customer.
So it would be best if you focused on incentivization. What benefits does the customer get if they purchase your product is a question that matters to them. You might feel that “the better the incentive the better your sales are going to be” however, the better the incentive and the best way you present, it will convert, not the first one alone.
Excellent tips to make a marketing design that will convert!
- Simplicity and cleanliness:
Let us say that your product has yet to become a “brand”. In such a scenario, go for a simple, clean, and diverse design with the ideal pitch. This will help you build trust in your initial stages of expansion.
Here, the general rule of thumb is that do not use too much graphic and textual content on your design element, say a banner for online advertisement. A “messy” flag will look shady, especially if you are a new brand.
- Contrast, use it wisely:
Your potential customer is browsing through the web, searching for something unrelated to your product. When your banner is displayed in such an occasion, your design should be capable of distracting the customer and lure him/her into your banner or advert! And to do so, you can make use of “contrast.”
What does it mean? If your design blends well with the web page or other adverts, then the chances that the customer will notice your advert are remote. Instead, if they look different and attractive, it will grab their attention. So basically, you are getting a high rate of impression for the top bucks you are paying your advertiser. The conversion part is coming up.
Size, color, alignment, repetition, proximity, whitespace, and texture are some of the elements that will help you establish this contrast.
Some useful contrast tips→
- If you aim to put stress on a message, then make sure that it stands out from the rest of your design elements.
- Subconsciously you want to impress your customer and bring your product under their conscious review. So when choosing the colors, go with colors that match your product’s emotion and pitch.
- The next important aspect that will determine the quality of your contrast is “alignment.”
- Your banner, if it has an identity of its own, is more likely to attract clicks, and to give your banner this “identity,” you can use “repetition” optimally.
- Too much information will tire your customers as the attention span they invest in an advert is extremely low.
- Textures will invoke a sensation, so when you need to use a brown, do remember to go with a “dirt” design rather than putting the blunt brown background.
- Do not use too many fonts:
With too many fonts, you will drive your customers nuts! That is not something you want to do. Say if you are using an online design tool like Glorify, chances are you will be tempted to use the 100s of awesome fonts in a single banner.
They use innovative design rules and generate the ideal font for the occasion; you will be better off sticking to suggestions that apps like Glorify give you.
If you still feel like using multiple fonts, keep in mind that the best practice you can follow is to use at-most a pair of fonts, that too with minimum contrast; you need difference from outside elements, not within internal components.
- Experiment with font sizes:
Font sizes and formats will enable you to stick to the 3rd tip we just mentioned above. With this tip, you can use a single font to communicate effectively, meaning that you can reduce internal contrast.
To emphasize important messages, you can use a larger font; you can also experiment with font formats, like italics, bold, etc.
Here too, do not make a mess of your design; keep it clean and simple with the minimum internal contrast.
- Remember the brand guidelines and stick to it:
A unification and cohesiveness are essential to keep your brand alive. While designing an advertisement element, you must remember that it will be your identity in the coming days, months, or years.
So if you present your customers with different and way contrasting designs, your adherence to a cause is questionable, which will decrease your customers’ cohesiveness.
- Color matters! It is a psychological thing:
Color is essential in the design, so an entire study is done on it. Commonly known as “color theory,” adhering to its standards will prove beneficial to your marketing design strategies.
Art and science make a perfect union in “color theory.”
- Timing is important:
When is the best time to let your campaign fly? The best time could be a holiday, even the minor ones.
How do they work? Well, you get significant user interaction and engagement during holidays that are related to your product.
While targeting holidays, you must always keep in mind the need for the theme of your holiday and your product; they should match!
- Lines will be your lifeline:
Long, short, curved, dotted, non-dotted, straight, horizontal, vertical, diagonal, solid, dashed, thick, or thin lines are versatile tools for making your design more competent.
Let us look at some quick tips on how lines can help improve your design.
- You can draw a boundary between elements to distinct them from adjacent elements to increase cohesiveness and highlight important data.
- Textures can be simulated by the use of lines with different designs.
- We often say, “eye-catching design.” If we take a closer look at these designs, there will always be one element common to these designs, and they are lines!
- Curved lines can give your system a dynamic look.
- Varying dimensions of these lines help to make a statement.
Marketing design can be a tedious task. If you have a dedicated team for designing your product, you may not feel the need for a tool as such.
- What is the benefit of marketing designs?
Marketing designs virtually collaborate with the pitching team and your design team to produce six times the results.
- Will we see a hike in sales courtesy of marketing design?
Because marketing design enhances the visual appearance, which will result in more customer interaction, then your product and its charisma will increase sales.
- Which type of audience will engage with marketing design?
The answer is, “all of them.” The catch is how you design your advert to determine the demographics of your customer. And no advert is ideal for everyone. So you have to improvise and make an advert for everyone without losing your cohesion with your brand.
- Is marketing design costly?
It depends on your approach to spending your funds. Online design tools like Glorify can considerably reduce design costs. There are individual as well as enterprise editions of Glorify.
- Won’t repeating designs online will reduce customer cohesion?
Yes, repeated designs will tire out the customer and will generate a negative emotion towards your advert and product in the long run.
- How can we not annoy customers with repeated adverts?
The simple solution is to shuffle your advertisement campaigns across different audiences and use multiple designs without losing your brand’s cohesion.
- Google is banning my ad; why?
Companies like Google are very strict about copyright protection, so the possible reason is that your ad element may have violated a copyright content policy. To avoid such confusing bans, we recommend that you use trustworthy design platforms like Glorify.
- How can I edge ahead of my competition in marketing design?
By using the best designs possible and doing them within the shortest of time limits. Both these can be achieved by using an excellent tool called Glorify.
9)How much of a product satisfaction can we retain from marketing design ads?
Product satisfaction occurs typically after a sale. However, with an intuitive marketing design, you can advertise your products’ incentives beforehand and generate virtual product satisfaction before buying the product.
- Will captions prove useful in marketing design?
Captions will enhance the textual coherence by spending very few words. This can help to keep your design very simple and clean.
- Can marketing design be used on different platforms?
Sure they can be used on different platforms. Basically, it is a well thought out design, you can advertise it on the web to a moving city bus.
- I have no design team and no design experience. Should I hire an advertising agency?
In this digital era, you do not need much experience to create an excellent advertisement based on marketing design. Tools like Glorify can help you design such elements way cheaper than an advertising agency.
- Is adding my business location feasible on marketing design?
It is perfect that you add a location to your marketing design; if you have a website, which you must have, add its link too.
- How can I add my location and contact details in a simple and non-intrusive way?
The best way to add more info without eating into your design is by using a QR code. These codes can contain information like location, links to websites or online stores, etc.
- I have many partner businesses; can I use them on by marketing design?
This is a matter of internal affairs, and you will have to check with your partners; also, it is better to keep marketing design free from partners and provide a link to your website via a QR code where you can detail your partnership.
- What is the future of marketing design?
Marketing design has a great future. As a result, you need to secure your position because an increasing number of online and offline businesses are getting into marketing design. It is essential that you book your future in marketing design by adapting to it as soon as possible.