Guardian Hawk needed a more user-friendly and SEO optimized website to generate conversions. We created a new website, paid media campaigns, and SEO Strategy. The result: a 25% increase in new traffic and over 1500 new organic keywords.
Guardian Hawk Website Was Disorganized & Needed Better UX To Secure Conversions
Guardian Hawk is a smart home security company that installs security cameras for homes and businesses. They also monitored the property for clients in case of an intrusion.
However, their valuable product was overshadowed by a cluttered interface that was bogged down by too many unused web pages. Guardian Hawk wanted to generate more leads, garner more brand visibility in the market, and rank better for specific keywords to create better organic traffic. Besides, the client aimed to improve on-site metrics, such as visitors, time on site, lower bounce rates, and more.
We Create A New Website, Paid Media Campaign & SEO Strategy
To improve the website’s aesthetics, organization and value,
Scayver Graphix decided to create a new website step-by-step.
By prioritizing tasks in a step-by-step process, we were able to improve their website without disrupting sales and existing customers.
Also, this approach allowed our team to measure success accurately and determine which tactics caused the most significant improvement for Guardian Hawk. This data continually informed our strategy.
Redesign & Optimization
How Scayver Graphix Redesigned & Organized Guardian Hawk’ Online Presence
Guardian Hawk’s previous website lacked a clean interface and strategic user flow. So, the first thing we did was work with the client to understand their brand, goals, and tactics they had previously tried that were unsuccessful.
Afterward, our team conducted competitor research, a website audit, and SEO analysis to identify the weak points of the existing website. We created a new sitemap, removed zombie pages, and completed optimization tasks aimed at boosting SEO.
Piece by piece, we wireframed and designed new pages for Guardian Hawk, including a homepage, Residential, commercial, resources (complete with new, fully optimized content from us!), and more.
After designs and content were approved, we developed, tested, and pushed those changes live, monitoring the content regularly.
We eventually coupled this with a retargeting campaign, organic social media schedule, and social media ads to boost brand awareness and traffic.
The Results
In 2 months, we achieved:
- 53 new backlinks
- 1500 organic keywords
- 21% lower bounce rate on the contact page
- 18.5% lower bounce rate on quoting page
- Increase time on Free Trial page to 3:20
