What is Search Engine Marketing (SEM)?
Search engine marketing (SEM) is an essential part of digital marketing, allowing businesses to reach larger audiences through search engines like Google and Bing. SEM involves optimizing a website for better visibility in search engine results pages (SERPs). This includes activities such as keyword research, content optimization, link building, and more. By leveraging the power of SEM, businesses can increase their online visibility and drive more traffic to their websites.Read more