Budgeting is a large part of increasing your business’ profit margins. So, it’s entirely natural to identify areas to lower costs for your digital marketing efforts. But, if you’re looking to cut costs when it comes to your website, you’ll be far better off rethinking your strategy and investing in a custom-built website instead.
You may be thinking that a custom-built website is just going to cost you more money, but a website is an investment in itself. And, you need to think of it as just that. It’s an investment, not an upfront cost.
A custom-built website can increase conversions and help generate more sales leads for your business. And with more and more consumers doing their shopping online, a good website should form part of your entire business strategy. However, with more Internet usage comes more competition, and it’s for this reason why it’s so important to invest in a custom-built website.
Make An Unbeatable First Impression
Your website is where your business sits online, and the vast majority of people will search for you before they make contact or visit you in person. This is why it’s so essential to make an unbeatable first impression. If users arrive on your website and don’t provide them with a good experience, they will leave, and the chances of them coming back will be pretty slim.
However, a custom-built website is an excellent way of making that all-important first impression. You’ll be able to provide a fully functional and mobile-optimized website, include eye-catching imagery and engaging copy that’ll blow your key audiences away. With a simple template website, you’re limited to what you can consist of, which can negatively affect user experience and retention rates.
Express Your Individuality in a Crowded Marketplace
As a business, you’ll want to stand out from your competitors, so your website should do the same. Sure, you can save a little bit of money by using a template from Wix or Squarespace. But you’re going to be using the same template that tons of other businesses have chosen.
More importantly, you’ll have no creative edge that will make people remember you in a crowded online marketplace. If people don’t remember you, then the chances are they’re not going to choose you when they need to purchase a product or service relating to your business.
A custom-built website allows you to incorporate certain unique elements to your business and convey them in every aspect of the design. Additionally, the web developer who builds your website will consider certain elements that your business needs available and fully tailor them.
For example, pubs and restaurants need an online booking option, while eCommerce businesses need user-friendly shopping carts.
Website security has always been a highly discussed topic on the internet. However, over the past few years, there have been some significant security breaches, so search engines now also take website security seriously.
In reflection of these breaches, Google set Chrome to automatically warn users when entering information on a website that doesn’t have SSL installed. Using a specific website builder will open your business up to other vulnerabilities that affect websites on that platform.
Reduced Loading Times
The majority of website builders come with quite a bit of built-in functionality. This is to cater to as many people as possible, allowing them to target the most extensive customer base they possibly can. Now, you might be thinking that this is a good thing, but it isn’t.
This built-in functionality is widely known as Bloatware. It refers to software that includes unnecessary features and uses a lot of memory. This can negatively affect how long it takes for a website to load.
Loading times are significant for business and can be the difference between securing a sale or losing a customer. For example, it’s now known that if a page takes longer than 3 seconds to load fully, over 1/4 of users will leave straight away.
Investing in a custom-built website can be a way of avoiding these unnecessary features and software. In addition to avoiding unnecessary software, getting each part of your website custom-built means you can optimize its functionality, which further reduces loading times.
Your Website Will Rank Better on Google
Using a website builder isn’t going to set you up in terms of maximizing your organic reach. However, when you opt for a custom website, all the tiny little details can be included during the build. This means it will be built with SEO in mind, which will make it easier to manage the website and help you achieve a better position on Google over time.
Additionally, this will increase the likelihood that people will want to link to your website, further improving your position. A template website that doesn’t stand out in the sea of competition is far less likely to get that positive attention.
You’ll Own Your Website.
If you use a website builder, you won’t own your website. Instead, ownership will remain with the website builder because you’ll be using their domain name. But, when it comes to a custom-built website, you’ll be required to buy a domain name that will give you full ownership of the website.
For example, suppose you want to create a website called ABC. If you choose Wix as your website builder, it will give you a domain name like ABC.wix.com. But, with a custom website, you’ll be able to buy your domain name and call your website ABC.com. Additionally, you’ll be able to easily upload your website to a new server if you choose to switch your hosting web supplier.
Scale Your Business With Flexibility
Having a website that can help grow your business should form part of your overall digital marketing strategy. Therefore, having a digital presence built on a scalable system and handling more massive traffic flows further down the line is critical.
Website builders and pre-existing templates are not scalable, nor are they flexible, which means their lifespans can be limited. Once a lifespan has been reached, those who manage the website will have no choice but to move over to a different content management system or invest in a custom-built website instead.
A bespoke website will allow you to build on your content with growth in mind. Also, because it will be made from the ground up, it will be more flexible to change and more comfortable with upgrading when you need to.
A Custom-Built Website From S? Scayver Graphix
A website should never be a “build it and forget about it” process. Your online hub should always be growing, changing, and expanding. This is an essential element of your SEO strategy too. Google gives websites better-ranking positions that are being updated continuously than those that remain static over time.
As a full-service digital marketing agency, we build modern and great looking websites that rank well on Google. We work through a fully bespoke process from start to finish, offering a custom website design service that is truly unique to our client’s requirements. This makes us a flexible and agile agency ready to take on any project regardless of size.
If you would like to speak with us about a custom-built website for your business, please contact our expert web development team. Call us on 888 284 4393 or visit our contact page today!