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Budgeting is an important aspect of boosting your company’s profit margins. As a result, it’s only reasonable to look for ways to cut expenditures in your digital marketing activities. However, if you want to save money on your website, you’d be better off reconsidering your strategy and investing in a custom-built website instead.
You might believe that a custom built website will just cost you more money, yet a website is an investment in and of itself. And that’s exactly what you should think of it as. It’s a long-term investment rather than a one-time expense.
A custom built website can help your company enhance conversions and produce more sales leads. With more and more people doing their shopping online, having a decent website should be part of your overall marketing plan. However, as more people use the Internet, there is greater competition, which is why investing in a custom-built website is so crucial.
Your website is the online home of your company, and the vast majority of people will look for you before contacting you or visiting you in person. This is why making a great first impression is so important. If users arrive on your website and have a negative experience, they will leave, and the chances of them returning are small to none.
A custom built website, on the other hand, is a wonderful method to make that all-important first impression. You’ll be able to build a fully functional and mobile-optimized website with eye-catching pictures and compelling writing that will impress your target viewers. You’re limited in what you can include with a minimal template website, which might have a negative impact on user experience and retention rates.
In a crowded marketplace, show your uniqueness.
As a company, you’ll want to set yourself apart from the competition, and your website should do the same. Sure, you can save a little money by using a Wix or Squarespace template. However, you’ll be using the same template that a lot of other companies have chosen.
More significantly, in a crowded internet economy, you won’t have a creative edge that will make people remember you. If people don’t remember you, there’s a good risk they won’t choose you when they need a product or service related to your company.
A custom built website allows you to incorporate specific distinctive aspects of your business into the design and transmit them throughout the site. Furthermore, the web developer who creates your website will take into account and thoroughly customize key components that your organization requires.
Pubs and restaurants, for example, require an online booking system, whereas e-commerce enterprises require user-friendly shopping carts.
The question of website security has long been a hot topic on the internet. However, due to a number of high-profile security breaches in recent years, search engines are now taking website security more seriously.
As a result of these security flaws, Google has enabled Chrome to automatically notify users when they submit information on a website that does not use SSL. Using a specific website builder exposes your company to various vulnerabilities common to that platform’s websites.
Loading Times Have Been Cut in Half
The bulk of website builders come with a lot of features pre-installed. This is to cater to as many people as possible, allowing them to reach out to the broadest potential consumer base. You may believe that this is a positive thing, but it is not.
Bloatware is the term for this built-in functionality. It’s software that has a lot of superfluous features and consumes a lot of memory. This can have a detrimental impact on the time it takes for a website to load.
Loading times are important in business since they might mean the difference between making a sale and losing a customer. For example, it’s now widely accepted that if a page takes longer than 3 seconds to fully load, more than a quarter of users will abandon it immediately.
Investing in a custom-built website can help you eliminate these extra software and functionality. In addition to avoiding superfluous software, customizing each component of your website allows you to optimize its operation, which decreases loading times even more.
A more pleasant user experience
For your website to create leads and convert them into customers, the user experience is critical. Here are some issues you could run into if you have a template-based website.
Number one, the template determines the structure and functionality of the website.
This means that certain of your sites or parts may be difficult to access with only a few clicks. It could also signify that you want video testimonials on your website but your template only supports text testimonials. Alternatively, you might prefer a custom checkout process on your e-commerce website, but the template may restrict you.
Number 2: Your template contains a problem or does not display properly across all browsers and devices.
So, what’s next?
There are three alternatives available to you: Request that the developer who authored the template fix the bug for you. Some themes charge a fee for assistance, while others do not. If yours does not, you may find yourself in a bind. Request that your own developer work on it, which could take a long time and cost money in some circumstances. Do nothing and your user experience will suffer. All of these issues can arise at any time during the development process. Not that they won’t happen if you pay for a custom web design service, but if they do, you can be assured that your service provider will take care of it. Furthermore, if your vendor quoted you a flat rate for a job, you will not be required to pay for it. You don’t always have that option if you buy a template.
Google Will Give Your Website a Higher Ranking
Using a website builder will not set you up for success in terms of organic reach. When you choose a bespoke website, though, all of the small details can be added during the development process. This means it will be developed with SEO in mind, making it easier to administer and allowing you to improve your Google ranking over time.
This will also enhance the possibility that people will want to connect to your website, boosting your ranking even more. A template website that doesn’t stand out among the crowd is significantly less likely to get good attention.
You will be the sole owner of your website.
You will not own your website if you utilize a website builder. Instead, because you’ll be using their domain name, ownership will remain with the website builder. When it comes to a custom-built website, though, you’ll need to purchase a domain name that gives you complete ownership of the site.
Consider the following scenario: you want to construct a website called ABC. If you use Wix to create your website, you’ll get a domain name like ABC.wix.com. With a bespoke website, on the other hand, you’ll be able to purchase your own domain name and call your site ABC.com. Additionally, if you decide to change web hosting providers, you will be able to effortlessly upload your website to a new server.
Flexibility Will Help You Scale Your Business
A website that can aid in the growth of your company should be a part of your overall digital marketing plan. As a result, having a digital presence built on a scalable infrastructure capable of handling larger traffic volumes in the future is crucial.
Website builders and pre-made templates are not scalable or versatile, hence their lifespans are likely to be brief. Those in charge of the website will have no choice but to switch to a different content management system or invest in a custom-built website once the lifespan has expired.
With a custom website, you’ll be able to expand on your material as needed. Furthermore, because it will be built from the ground up, it will be more adaptable to change and easier to upgrade as necessary.
When it comes to SEO, there are a plethora of aspects to consider. Many of them are included in on-page SEO enhancements. It includes elements such as loading speed, user experience on mobile and tablet devices, internal linking, AMP sites, and rich snippets. Many of these templates can be restricted at this point.
Let’s have a look at a few of them one by one:
Mobile and tablet user experience Because mobile devices have a smaller screen, hiding parts of a layout to make it more readable may be a good idea.
What is the significance of this for SEO? Because you want users to spend as much time as possible on your page. If they don’t, Google will assume that your content isn’t excellent enough, and you’ll struggle to rank on the first page.
AMP stands for Accelerated Mobile Pages. AMP pages are essentially stripped-down versions of a website’s pages that Google indexes and displays to mobile visitors. In order to develop an AMP version of your page, you’ll need to do some coding. Why is it that using templates makes this so difficult? Because if your template is bad and has a lot of useless html and css code, it will take a long time for your developer to pick out the most critical parts of the website and convert them to an AMP version.
Snippets of Value Rich snippets are essentially an abridged version of a page from your website that Google displays in search results
Rich snippets are when you search for anything and see more than just a title and description, but include a list of the company’s services, reviews, and other bits of information.
What’s the best way to get them? To improve Google’s understanding of your content, you’ll need to add a unique bit of code to your web page.
Why is a custom web design easier to achieve? You have complete control over the code. Your website’s developer will also structure his code in a way that makes it simple to add rich snippets.
Possibility of a Higher Return on Investment
If you’re reading this, I’m guessing you’re searching for a simple bespoke website rather than a complex one. And you’re surely aware that these websites all have the same goal in mind: to generate leads and clients.
How do you go about doing it?
Usually, you give your visitors a free lead magnet in exchange for their email address. These can take several forms, such as e-books, quizzes, or a video course. Consider this scenario: you want to use a video course as your lead magnet, but your template does not include that functionality. So, what exactly do you do? Do you make changes based on the information provided by your template? Also, do you want to change your lead magnet? If that’s the case, your conversion rates may suffer. A series of educational films may be more appealing to your target audience than a single e-book. Or are you going to use an external landing page for that? That’s fantastic, but now you’ve got a new problem: visitors are abandoning your website. All of these factors may reduce the amount of money you earn from your website. Custom site design, on the other hand, gives you complete control over how your lead magnets function. Yes, it takes a developer longer to create it. Is it, however, worth it if it leads to considerably greater results? It is entirely up to you to make your decision. What about me? I’d take a chance on it. Authority and Credibility. Let me ask you this: does the way you promote your brand have an impact on your clients’ perceptions of your trustworthiness and authority?
Is it true that a unique and well-performing website makes your brand look more professional? I’m sure it does. Take a look at these two business coaching websites: Which one would you trust more if you didn’t know anything about them? Which is better, the one on the left or the one on the right? Who do you believe gets greater outcomes when working with high-end clients? I’m not sure. However, if I had to choose, I’d go with a person on the left. That’s the point I’m trying to make. Having a personalized website that is suited to your business can help you gain a lot of authority.
Scayver Graphix Created a Custom Website
It’s never a good idea to establish a website and then forget about it. Your internet hub should be evolving, developing, and extending all the time. This is also an important part of your SEO strategy. Google rewards websites that are updated on a regular basis with higher rankings than those that remain stagnant over time.
We design current and attractive websites that rank well on Google as a full-service digital marketing business. We follow a completely personalized process from beginning to end, providing a custom website design solution that is really tailored to our clients’ needs. As a result, we are a versatile and agile firm capable of taking on any project, no matter how large.
Please contact our skilled web development team if you’d like to discuss a custom-built website for your company. To reach us, dial 888 284 4393 or go to our contact page.