By Alain Dorcelus
January 12, 2023
Step 1: Make a spreadsheet list of your competitors' websites and visit each of their websites.
This will reveal the strengths and weaknesses of your competitors. Take note of the tone and message of the copy, the prominent colors, the emotional content of the product images, and the emotional triggers used.
Step 2: Launch your website analytics tool and look for the most popular products on your site.
Analyze the product's landing page like you did your competitors', entering the results in your spreadsheet. Google Analytics makes finding your best-selling products and other sales data easy. Five steps: 1. Open Google Analytics. 2. Select Conversion from the homepage. 3. Visit E-commerce. 4. Select Product Performance. 5. Compare product performance.
Step 3: Conduct a SWOT analysis
Analyze your spreadsheet by noting the strengths and flaws of your landing pages, as well as possibilities to capitalize on competitors' weaknesses and risks posed by competitors exploiting your pages' vulnerabilities.
Step 4: Create an ideal personas
Gather data from your website analytics and other audience analytics tools to create a customer profile for your ideal target audience.
Adjust your content and create emotional triggers on your landing page using your SWOT analysis, such as adding trust factors, creating FOMO, or increasing product scarcity.
Step 6: Run A/B tests
To find the best combinations, edit your images, text, colors, visuals, and emotional triggers in the text.
Step 7: Analyze your A/B test variants
Use website analytics data to determine which elements or changes had the greatest impact. Track button clicks or use heat mapping to identify the most popular parts of the landing page. Check to see if your changes had an effect on conversions.
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