Have you ever wondered how Google works?

If you’re anything like us, you’ve probably pondered how Google works – and why it matters in the running of your online business to understand this stuff?

It’s tricky, as it’s based on a complex algorithm that considers many differing factors – but you’ll be pleased to note we can explain how Google works without going to go all scientific on you.

In order to get a better understanding of Google’s algorithm (which is kind of like a virtual labyrinth or an electronic matrix), and to also learn how some of Google’s features help you, we’ve found a fab animated infographic designed by Neil Patel over at Quicksprout.com that explains the whole caboodle.

Sure, it has a complex algorithm that looks at hundreds of variables, but in simple terms…do you know how Google works?

To help you get a better understanding of Google’s algorithm as well as to show you how some of Google’s features work, I’ve created an animated infographic to explain the whole process.



What makes Google so beautiful as a search engine is that although a lot of complex processes are taking place in the background, from a user perspective, it’s simple and easy to use.

As a searcher, any time you type something, you get relevant results related to your query. And you get it all in 1/8th of a second.

If you are going to learn something from this infographic, it should be two things:

  1. How Google works.
  2. No matter how complicated your product may be on the back end, you need to make sure it’s simple and easy to use from a user perspective. Companies that make things complicated will have a much harder time marketing their products than those who make their ideas simple.

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