Website and marketing tools that fit the work
These guides help you choose website and marketing tools by the job they need to do, the people who use them, and the data they touch.
Tools
Name the job before the product.
Write down the task that is currently difficult and what a better result would look like. That gives you something to test when a product demo looks impressive.
Ahrefs
Find the keywords and links that actually move rankings.Ahrefs SEO tools: start with the decisionSEOCanva
Create on-brand graphics without opening design software.Canva for business design your team can repeatDesignGoogle Lighthouse
Audit performance, accessibility, and SEO in one open-source scan.Google Lighthouse audits: find the next testPerformanceGoogle PageSpeed Insights
See exactly how fast your pages load and what to fix first.Google PageSpeed Insights: read beyond the scorePerformanceGrammarly
Catch errors and tighten tone before you publish.Grammarly writing assistant: keep your judgmentWritingHotjar
Watch how real visitors behave on your pages.Hotjar heatmaps and recordings: ask whyAnalyticsSemrush
Run SEO, content, and paid research from one platform.Semrush SEO tools: from report to owned actionSEOTinyPNG
Shrink image files fast without losing visible quality.TinyPNG compression, checked on the pagePerformance
No tools match this job yet. Show all tools
Questions
Questions before adding a platform.
Tool features and terms can change, so check the provider's current documentation before making an implementation decision.
A listing does not, by itself, mean Scayver Graphix built the product, uses it today, endorses it, or has a commercial relationship with its provider.
AhrefsCan Ahrefs guarantee a top ranking?
No. It supplies research and diagnostic data. Rankings depend on the query, the competing results, the page, technical access, and factors no tool controls.
Read the Ahrefs guideCanvaDoes using Canva make every graphic on-brand?
No. Approved assets and templates help, but someone still needs to judge the message, layout, imagery, and final use.
Read the Canva guideGoogle LighthouseIs a high Lighthouse score enough to launch?
No. It can indicate that automated checks passed under the tested conditions. The site still needs factual, functional, accessibility, and workflow review.
Read the Google Lighthouse guideGoogle PageSpeed InsightsIs PSI the same as Lighthouse?
They are related but not identical experiences. PSI includes a Lighthouse lab analysis and may also show real-user field data. Lighthouse can be run in other contexts, including Chrome DevTools.
Read the Google PageSpeed Insights guideGrammarlyDoes Grammarly write in my brand voice automatically?
It can suggest wording and tone, but you need a defined voice, examples, and human review to judge the result.
Read the Grammarly guideHotjarDoes a heatmap tell me why visitors leave?
No. It shows an interaction pattern. Use recordings, direct feedback, page testing, and outcome data to investigate the reason.
Read the Hotjar guideSemrushDoes Semrush replace first-party analytics?
No. Its research and tracking reports answer different questions. Use your own search and site data to see actual visits and actions.
Read the Semrush guideTinyPNGWill TinyPNG alone make my website fast?
No. Images are one part of loading behavior. Layout, scripts, fonts, caching, and hosting can also affect the experience.
Read the TinyPNG guide