Worksheet
A worksheet asks you questions and leaves room to answer. You end up with a decision written down rather than a document to read.
- Resources
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Resources
Resources in the Worksheet format.
Customer Persona Worksheet
You cannot write persuasive copy for a crowd. This worksheet walks you through goals, objections, and buying triggers until you have a persona specific enough to guide every message.
Positioning Statement Worksheet
Vague positioning makes every other decision harder. This worksheet walks you through audience, category, and differentiator until you land a statement you can defend.
About this index
What a format tells you.
The format says how a resource is meant to be used: read once, worked through, or kept beside the job. The subject sits in the resource itself, so the library stays browsable either way.