Posts in

Seo

4 Entries
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What is Search Engine Marketing (SEM)?

Search engine marketing (SEM) is an essential part of digital marketing, allowing businesses to reach larger audiences through search engines like Google and Bing. SEM involves optimizing a website for better visibility in search engine results pages (SERPs). This includes activities such as keyword research, content optimization, link building, and more. By leveraging the power of SEM, businesses can increase their online visibility and drive more traffic to their websites.

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Digital Marketing Terms and Definitions

The marketing industry has its own lingo. The jargon can appear in various forms. Sometimes, full fabrications or words ending in “- ability.” Other times, they are jumbled English jargon and strange acronyms. Whatever form jargon takes, one thing is certain: it does not make marketing easier. One of the greatest issues with marketing jargon …

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How to Create a Conversion-Driven Image SEO Strategy in 2020 and Beyond

Both Google and Bing search engine result pages are becoming more visual. There are image snapshots, video thumbnails, image search results showing up all around search results.  Consequently, creating high-quality images is quickly turning into one of the marketing priorities for a conversion-driven image SEO strategy. For a couple of years now, Google has shown …

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