SEO, or search engine optimization, refers to the process of increasing website traffic by getting a high ranking in search engine results.
Both Google and Bing search engine result pages are becoming more visual. There are image snapshots, video thumbnails, image search results showing up all around search results. Consequently, creating high-quality images is quickly turning into one of the marketing priorities for a conversion-driven image SEO strategy. For a couple of years now, Google has shown …
Read moreIf you’re anything like us, you’ve probably pondered how Google works – and why it matters in the running of your online business to understand this stuff? It’s tricky, as it’s based on a complex algorithm that considers many differing factors – but you’ll be pleased to note we can explain how Google works without going to go all …
Read moreAny SaaS providers offer either free or low-cost basic versions of their software. While a SaaS provider will appreciate every user, fact is, it’s best for the company to maximize the number of users on higher-priced plans. Doing so will increase revenues, which will result in more money to reinvest and ultimately more profits. Selling …
Read moreAlex, the hypothetical CEO of a hypothetical company, spent a whole year developing the concept of his startup and another year fundraising and putting the right team together. Another year was spent actually implementing the ideas. The developers spent night and day working in the office, excited about the major boom the product was surely …
Read moreIt’s already been decades since advertising has become trackable and targetable due to digital tools. You can see every visit, every click, you can track conversion funnels and build heatmaps with mouse movements. One of the most popular online ad types today is PPC. We’ve been using it at Scayver Graphix for years, and when …
Read moreAre you looking to speed up your WordPress website? You’re not alone. Given that webpage load time is an important factor that impacts everything from SEO and Google rankings to overall user experience and traffic, it’s every responsible website owner’s primary concern. In this comprehensive guide to optimizing the speed of your WordPress website we’ll …
Read moreImagine that you’ve made the best website ever, but no one can find you on the internet. It has beautiful images and text that explains your company’s values and sells your products, but no one can find you. In the past few years, most businesses that sell things online have heard of or come across …
Read moreImage optimization is about compressing the size of images as much as possible while maintaining their initial quality and look.
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