Marketing Strategy
Our actionable insights and creative storytelling help brands achieve their goals. We work with clients to develop strategies that deliver results, regardless of the challenge.
Our strategists immerse themselves in your brand in order to lay the groundwork and provide insights for a successful solution. Whether you need to research your target audience, experiment with new positioning, or find the right elements to tell your story, our digital consulting team will set your company on the right technological path.
Today’s audiences are more savvy than ever because to the proliferation of connected devices—and they’re also inundated with advertisements. It’s more challenging than ever to get your message heard.
To safeguard themselves from becoming commoditized or disrupted, even conversion-focused firms need to consider cultivating a dedicated fan base. There must be a backstory in order to construct such a memorable brand. And you’ll want a plan in place to shape that tale.
Scayver Graphix uses our knowledge of digital media, our proficiency in analytics, and our ingenuity as creatives to develop marketing plans that surpass all expectations. By fusing the art and science of strategy, our group is able to seize opportunities in today’s rapidly changing business climate by combining insightful data with compelling narrative.
Strategic marketing requires a group effort. It calls for in-depth understanding and a wide variety of knowledge and skills. The backing of a solid marketing strategy:
implements a realistic strategy. Achieving mediocre outcomes from “blue sky” techniques that don’t make sense for your business or your clients is next to impossible. Your brand’s future prospects can be uncovered by your agency as they investigate the present.
has a firm grasp on your clientele. Your business’s strategists should analyze your ideal client’s every inclination, action, and decision.
performs constant checks and adjustments to performance. Both having a plan and understanding when to make adjustments to that plan are crucial. You’re probably wasting time and money with your marketing agency if they aren’t adapting your strategy based on data.
Your digital strategy serves as the basis for the broad strokes that build the foundation for your B2B digital marketing experience. Your digital strategy should be communicated across your web presence and mimic your company’s plan. For digital marketing, getting it right is one of the greatest successes, and those who attempt it typically encounter comparable obstacles.
Our branding team works with you and your company to create a consistent look, feel, and message in order to provide an exceptional customer experience.
→ Brand Identity Design
→ Brand Guidelines
→ Brand Positioning
→ Brand Story
Our strategists guide you through creating a strategy that maximizes your business's digital experience results.
→ Competitive Analysis
→ Research
→ Data Analytics
→ Expertise
We provide you with audience measurement and learning capabilities, bettering your data collecting and helping you discover valuable insights that can assist your organization.
→ Analytics & Insight
→ Performance Dashboard
→ Heatmaps
→ KPI Benchmaking
Building a business requires cultivating high-quality leads and creating demand. If your marketing doesn't perform well, your sales revenue will be impacted. Your business needs a plan that adjusts to meet your ever-changing needs. You need a profitable and goal-oriented plan to guide you.
We firmly believe that the internet should be available and accessible to anyone, and are committed to providing a website that is accessible to the widest possible audience, regardless of circumstance and ability.
To fulfill this, we aim to adhere as strictly as possible to the World Wide Web Consortium’s (W3C) Web Content Accessibility Guidelines 2.1 (WCAG 2.1) at the AA level. These guidelines explain how to make web content accessible to people with a wide array of disabilities. Complying with those guidelines helps us ensure that the website is accessible to all people: blind people, people with motor impairments, visual impairment, cognitive disabilities, and more.
This website utilizes various technologies that are meant to make it as accessible as possible at all times. We utilize an accessibility interface that allows persons with specific disabilities to adjust the website’s UI (user interface) and design it to their personal needs.
Additionally, the website utilizes an AI-based application that runs in the background and optimizes its accessibility level constantly. This application remediates the website’s HTML, adapts Its functionality and behavior for screen-readers used by the blind users, and for keyboard functions used by individuals with motor impairments.
If you’ve found a malfunction or have ideas for improvement, we’ll be happy to hear from you. You can reach out to the website’s operators by using the following email info@scayvergraphix.com
Our website implements the ARIA attributes (Accessible Rich Internet Applications) technique, alongside various different behavioral changes, to ensure blind users visiting with screen-readers are able to read, comprehend, and enjoy the website’s functions. As soon as a user with a screen-reader enters your site, they immediately receive a prompt to enter the Screen-Reader Profile so they can browse and operate your site effectively. Here’s how our website covers some of the most important screen-reader requirements, alongside console screenshots of code examples:
Screen-reader optimization: we run a background process that learns the website’s components from top to bottom, to ensure ongoing compliance even when updating the website. In this process, we provide screen-readers with meaningful data using the ARIA set of attributes. For example, we provide accurate form labels; descriptions for actionable icons (social media icons, search icons, cart icons, etc.); validation guidance for form inputs; element roles such as buttons, menus, modal dialogues (popups), and others. Additionally, the background process scans all of the website’s images and provides an accurate and meaningful image-object-recognition-based description as an ALT (alternate text) tag for images that are not described. It will also extract texts that are embedded within the image, using an OCR (optical character recognition) technology. To turn on screen-reader adjustments at any time, users need only to press the Alt+1 keyboard combination. Screen-reader users also get automatic announcements to turn the Screen-reader mode on as soon as they enter the website.
These adjustments are compatible with all popular screen readers, including JAWS and NVDA.
Keyboard navigation optimization: The background process also adjusts the website’s HTML, and adds various behaviors using JavaScript code to make the website operable by the keyboard. This includes the ability to navigate the website using the Tab and Shift+Tab keys, operate dropdowns with the arrow keys, close them with Esc, trigger buttons and links using the Enter key, navigate between radio and checkbox elements using the arrow keys, and fill them in with the Spacebar or Enter key.Additionally, keyboard users will find quick-navigation and content-skip menus, available at any time by clicking Alt+1, or as the first elements of the site while navigating with the keyboard. The background process also handles triggered popups by moving the keyboard focus towards them as soon as they appear, and not allow the focus drift outside of it.
Users can also use shortcuts such as “M” (menus), “H” (headings), “F” (forms), “B” (buttons), and “G” (graphics) to jump to specific elements.
We aim to support the widest array of browsers and assistive technologies as possible, so our users can choose the best fitting tools for them, with as few limitations as possible. Therefore, we have worked very hard to be able to support all major systems that comprise over 95% of the user market share including Google Chrome, Mozilla Firefox, Apple Safari, Opera and Microsoft Edge, JAWS and NVDA (screen readers), both for Windows and for MAC users.
Despite our very best efforts to allow anybody to adjust the website to their needs, there may still be pages or sections that are not fully accessible, are in the process of becoming accessible, or are lacking an adequate technological solution to make them accessible. Still, we are continually improving our accessibility, adding, updating and improving its options and features, and developing and adopting new technologies. All this is meant to reach the optimal level of accessibility, following technological advancements. For any assistance, please reach out to info@scayvergraphix.com