Guide to Search Engine Optimization
The business of making your website as visible as possible in a search engine’s organic results is known as search engine optimization, or SEO.
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Social Media7 min read
Instagram features you should be using for your business
It can be difficult to keep up with the current marketing trends and Instagram features, especially when it seems as if new ones are added every day. However, with over 800 million monthly active users, Instagram is one of the most popular social media platforms in the world, therefore you should be using it for …
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Social Media/Uncategorized8 min read
How to use Snapchat for business
Snapchat is a popular social media platform that allows users to share photos and videos that disappear after a short period of time. While it may have started as a platform for personal use, Snapchat has quickly become a valuable tool for businesses to connect with their audience and promote their products or services. With …
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Digital Marketing/Search Engine Optimization7 min read
Blog or Online Magazine: Which One’s Yours?
So, you’ve decided to dive into digital publishing with a WordPress website. Are you going to start a publication or contribute to one? Or maybe you are in the industry already, and all you want is to find out whether your publication is more of a blog or an online magazine. Most say it’s up …
Read moreHow to Grow Your Tech Business When VCs Refuse to Invest in It
As a startup employee, I always wonder where my salary comes from and how our business grows before we start returning investments and growing on our own. That’s why I got thrilled when Arto, the co-founder of 10Web and Krisp, shared some details about his startups’ main financial sources, aside from venture capitalists’ investments. We all know how VCs’ …
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Uncategorized2 min read
Did you know 94% of women actively engage with brands online?
Dive Insight: When it comes to social media marketing, knowing your target audience well is the best thing a brand can do to get the most out of their efforts. That means knowing when and where to post, and what constitutes engagement from your followers. In terms of social media platforms, Instagram led the pack …
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Search Engine Optimization8 min read
How to Create a Conversion-Driven Image SEO Strategy in 2020 and Beyond
Both Google and Bing search engine result pages are becoming more visual. There are image snapshots, video thumbnails, image search results showing up all around search results. Consequently, creating high-quality images is quickly turning into one of the marketing priorities for a conversion-driven image SEO strategy. For a couple of years now, Google has shown …
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Search Engine Optimization2 min read
Have you ever wondered how Google works?
If you’re anything like us, you’ve probably pondered how Google works – and why it matters in the running of your online business to understand this stuff? It’s tricky, as it’s based on a complex algorithm that considers many differing factors – but you’ll be pleased to note we can explain how Google works without going to go all …
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Digital Marketing/Search Engine Optimization9 min read
The Art of Converting Customers from Free to Paid and from Paid to Upgrade
Any SaaS providers offer either free or low-cost basic versions of their software. While a SaaS provider will appreciate every user, fact is, it’s best for the company to maximize the number of users on higher-priced plans. Doing so will increase revenues, which will result in more money to reinvest and ultimately more profits. Selling …
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Search Engine Optimization5 min read
The Number One Reason Why Your Leads Aren’t Converting
Alex, the hypothetical CEO of a hypothetical company, spent a whole year developing the concept of his startup and another year fundraising and putting the right team together. Another year was spent actually implementing the ideas. The developers spent night and day working in the office, excited about the major boom the product was surely …
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